DIVI Builder: The Most Popular WordPress Theme In The World

Jan 15, 2023 | Business Tips, Marketing Articles

Divi Builder is a powerful, user-friendly website building tool for WordPress that provides a wide range of benefits for both beginners and experienced web developers.

One of the main advantages of Divi Builder is its ease of use. The drag-and-drop interface makes it simple for anyone to create professional-looking websites without any coding experience. The builder also includes a wide range of pre-designed templates and modules that can be easily customized to suit your needs.

Another benefit of Divi Builder is its flexibility. The builder can be used to create any type of website, from a simple blog to a complex e-commerce platform. Additionally, the builder is fully responsive, ensuring that your website will look great on any device.

Divi Builder also includes a number of advanced features that make it a powerful tool for web developers. For example, the builder includes a code editor that allows you to add custom CSS and JavaScript, giving you complete control over the design and functionality of your website.

In addition, Divi Builder is fully integrated with WordPress, allowing you to use all of the features and functionality of the platform. This makes it easy to add blog posts, pages, and other content to your website.

Overall, Divi Builder is a powerful and versatile website building tool that provides a wide range of benefits for both beginners and experienced web developers. Whether you’re looking to create a simple blog or a complex e-commerce platform, Divi Builder is the perfect choice for building professional-looking websites with ease.

The Importance of Responsive Websites for Businesses in Mobile, Alabama

Jan 14, 2023 | Business Tips, Marketing Articles

The importance of responsive websites for businesses in Mobile, Alabama is crucial for success in our digital age. Not only does it provide a platform for customers to learn about your products or services, but it also allows for increased visibility and accessibility through search engines.

One of the main benefits of having a website for your business is the ability to reach a wider audience. With the majority of consumers turning to the internet to research and make purchasing decisions, a website allows your business to be easily found by potential customers. Additionally, a website can provide valuable information about your business, including hours of operation, location, and contact information, making it easy for customers to find and connect with your business.

Having a website also allows for improved search engine placement, which can lead to increased traffic and higher visibility. By incorporating search engine optimization (SEO) techniques, such as using relevant keywords and creating high-quality content, your website can rank higher in search engine results, making it more likely for potential customers to find your business.

Another benefit of having a website for your business is the ability to connect with customers through social media and email marketing. A website can provide links to your business’s social media accounts, allowing customers to stay updated on promotions and events, and can also provide a platform for email marketing campaigns to promote sales and new products.

A website for your business or organization can also serve as a platform for e-commerce, allowing businesses to sell products and services online. This can increase revenue and provide customers with a convenient shopping experience.

Overall, a website for your business is essential for reaching a wider audience, improving search engine placement, connecting with customers, and increasing revenue. If your business does not currently have a website, now is the time to invest in one and take advantage of the many benefits it can provide.

Having a website for your business is an important step in reaching your target audience and providing a convenient way for customers to find and connect with your business. It also allows for improved search engine placement, social media and email marketing, and e-commerce capabilities. It’s time to invest in a website to help your business grow.

5 Best SEO Practices for Mobile, Alabama Businesses

Jan 10, 2023 | Business Tips, Marketing Articles

As we look ahead to the new year of 2023, businesses and website owners should be preparing for the changes and advancements in search engine optimization (SEO). Mobile, Alabama, is no exception to this trend, and the following five best SEO practices can help local businesses stay ahead of the competition and ensure they’re visible to the right customers.

1. Optimize Your Site for Mobile: With more people using their mobile devices to search for products and services, it’s essential to ensure your site is optimized for mobile. This means ensuring it loads quickly, is responsive and easy to navigate, and that all content is visible regardless of device. For Mobile, Alabama businesses, this optimization is especially important given the city’s high rate of mobile web usage.

2. Use Structured Data: Structured data is a way of organizing information on a web page that makes it easier for search engines to understand. This can include product reviews, location, hours of operation, and more. By using structured data, businesses can make sure their content is visible and more easily found by customers.

3. Focus on Quality Content: Quality content is essential for SEO success. This includes writing content that is relevant to the business and regularly updated. Additionally, content should be engaging and provide value to readers. For Mobile, Alabama businesses, this could include content about local attractions, events, and businesses.

4. Utilize Local SEO: Local SEO is an effective way to increase visibility and reach customers in your area. This includes optimizing content for local search terms, building local citations, and optimizing for local reviews. Additionally, local businesses should ensure their address and contact information is consistent across all platforms.

5. Take Advantage of Social Media: Social media is an important part of any SEO strategy. This includes actively engaging with customers, responding to comments and messages, and sharing content that is relevant to your business. Additionally, businesses should be sure to include links to their website on all social media platforms.

By following the above five best SEO practices, Mobile, Alabama businesses can improve their visibility and reach more customers in the new year. Additionally, they should keep an eye on any changes and advancements in SEO to ensure they’re staying up to date and ahead of the competition.

Benefits of Combining SEO & Social Media – Website Design Mobile Al – Magnolia Media

Nov 30, 2022 | Business Tips, Marketing Articles

When a business kicks off a new website, careful consideration usually goes into its design. Attractiveness, professionalism, and usability are top concerns, all geared toward providing visitors easy access to the information they’re seeking. But all of that hard work is wasted if customers never see a business’s website in the first place.

Search engine optimization (SEO) has long been the foundation of every business’s content marketing strategy. With the right text on a page, it features prominently in search results, beating out competitors for customer attention. But good SEO design starts with the layout of a website and grows. Whether your business is currently designing your website or not, it’s important to ensure it’s getting the best search results possible.

“A professional web designer keeps up with the latest search algorithm changes,” says Abby Olson, director of SEO for Snap Agency, a Minneapolis web design firm. “Even a few small changes can push a business up in search results, reaching customers who wouldn’t have ever learned about that business otherwise.”

Here are a few things businesses can do to ensure their sites are search engine ready.

Image SEO

The first step toward optimizing your images for search algorithms is through alt-tagging each picture on your site. This will provide additional content to the search engines as they search your site for text. But image SEO goes beyond tagging. If your image size is too large, it slows down your page load times, which negatively affects rankings, so it’s important to scale your images down where necessary. You should also keep SEO in mind when naming your images, choosing keywords that match the terms your customers are likely to use when searching for the type of products or services you offer.

Remove Content Clocks

You may have the best intentions, but that wall you put in place to block access to content could be hurting your rankings. This includes sections you lock down to members only, forms you require be filled out before content can be viewed, and “pay walls” that provide content only after someone has paid to access it. If you do need to block sections of your site, make sure you have several sections open to the public and optimized, especially your landing page.

Regularly Update

Google’s goal is to remain useful to the customers that use its services every day. For this reason, up-to-date, current information is prioritized over pages that have remained stagnant year after year. Set up a section of your most important pages that you can regularly update with the latest news or images of your newest products. You should also have a blog and assign someone to create new content for it on a regular basis. This will bring yet another opportunity to incorporate keywords that speak to search algorithms.

Optimize Your URLs

Another opportunity for SEO comes in the domain name you choose. Even if you already have a URL in place, you can change your search results by choosing search-friendly page names. A URL like www.yoursite.com/salon-services will satisfy requests from customers looking for salon services, for instance. You can also incorporate geographic information into your URLs to help with location-based searches.

Make It Mobile

An increasing number of customers now conduct searches using their mobile devices. Google realizes this and penalizes sites that aren’t mobile-friendly. Good optimization means choosing responsive web design as a foundational step. Additionally, though, you should ensure your site setup addresses the way customers are likely to look for your site, including ensuring your content answers questions asked through voice recognition. Experts recommend incorporating a FAQ section on your site to satisfy today’s question-based voice searches.

Speed It Up

Even the most attractive, usable site won’t perform well if your page load times are too slow. Google penalizes slow-loading sites but even if customers do find your page, they’re likely to grow impatient if they can’t access the information they need in a timely manner. In addition to server-level issues, elements built into your page could be slowing things down, including plugins, JavaScript, and social sharing buttons.

Your website’s layout and design could make a big difference in whether or not customers can find you. It’s important to conduct regular audits to ensure your page’s design isn’t hurting your company’s marketing efforts.

SOURCE: http://www.cio.com/article/3175021/web-development/how-search-engine-optimized-web-design-can-boost-your-brand-s-marketing-efforts.html

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3 Digital Tools to Go One Up on Your Competition

Nov 30, 2022 | Business Tips, Marketing Articles

Not very long ago, promoting a brand was a drastically different task from what we know today. Thanks to the internet, over 40 percent of the world’s population is logging on to a computer and using that tool to gather information. As a result, the way in which we define competition has changed. Businesses today must go to great lengths to market their brands to stand out in a vastly overpopulated market.

In most cases, it’s a safe bet to say there are hundreds — if not thousands — of other people trying to do the exact same thing. So, what does it take to stay ahead of the curve?

Truth be told, there are very few things written in stone when it comes to digital marketing. However, there are a number of fundamental practices that put businesses in a better position to get their name out there. Here are three tools to consider when incorporating these practices into your strategy.

SEO Power Suite

Google now processes 3.5 billion searches a day. Think about the sheer number of online experiences that begin with a search engine! Given that few of those searches go beyond page one of the results, you can’t afford to omit an SEO strategy in your marketing mix.

SEO requires a great deal of research and attention to detail. SEO PowerSuite is equipped with four major tools to cover all the bases of an SEO campaign.

Rank Tracker — Thorough keyword research is the backbone of SEO. This software allows you to track an unlimited number of keywords and phrases across many search engines (both global and local). This tool even compares present keyword rankings to any other point in time so you can easily determine which ones to pinpoint based on historical performance. Going even further, you are provided with recommendations from 20 different sources of words to use in your strategy.
Website Auditor — Conducting a website audit is one of the first steps involved in an SEO campaign. The Website Auditor allows you to conduct an in-depth analysis of your platform and identify any issues that are potentially hurting your rankings. From there, you are given recommendations of how to optimize your landing pages to get the best results.
SEO Spyglass — This is the real essence of organic competitive analysis in your search marketing efforts. SEO Spyglass helps you gain a strong knowledge of your competitor’s backlinks to get a feel for his or her strategy, identify that brand’s strengths and weaknesses, and determine where your links intersect. This knowledge puts you in a much better position to build quality links to your own website.
LinkAssistant — SEO PowerSuite compiles a detailed list assessing your link-building opportunities, with various techniques like guest posting and reviews. Then, it checks the SEO value of each target and evaluates its quality. It also provides outreach options, verification and reporting functions.

Once you have all this great information, the software allows you access to such huge amounts of data that your competitors might never have. It also integrates data from sources such as Google Analytics, AdWords, Webmaster Tools and more.

SEO plays a huge role in how people find your business. Take your time and equip yourself with the best resources to gain a competitive edge.

Avario

Believe it or not, a large portion of marketing involves no public action. The best strategies start with you listening to what people are saying within the industry. A big part of content marketing is simply knowing what topics to create your material around. Once there is a firm grasp of the hot button issues and concerns, you are better equipped to create relevant and meaningful messaging.

Awario helps this process by serving four major functions:

Brand awareness — Social media has made the concept of tracking brand mentions easier than ever. Awario keeps up with the top social networks and over 13 billion pages each day to track what people are saying about your business in real-time.
Market research — This is perhaps the most important step in starting (and running) a business. Awario allows you to glean knowledge about the hot button issues across your industry as well as the profiles you need to appeal to.
Sales opportunities — While monitoring conversations about your brand or field, Awario keeps track of potential customers looking for services you provide. From there, you can target them with your messaging and offer solutions to their problems.
Influencer marketing — Awario uses analytics to identify influencers pertaining to your niche. Collaborating with the right figures can do wonders to grow awareness of your brand in different communities. Just be sure you have a good plan on how to reach out!

This program is truly a go-to resource for gaining the proper insights to craft your branded material.

Contently

Now that you’ve learned the basics you should know about incorporating SEO into your marketing mix and the pressing topics to address, you need a tool that will help you create the best content and track its engagement.

Enter Contently. This tried-and-true program is meant to help you with three of the main tasks involved in content marketing.

Creation — Contently uses key insights mined across the web to push you in the right direction in creating brand material that gains significant traction. Each step of the process is streamlined across your team, from ideation all the way to final approval.
Connect — If you are working in a startup or small business, chances are, you are juggling a lot of different tasks. When this is the case, Contently’s software is set up to match you with freelancers through the company’s extensive network of content creators. Once the material has been crafted and approved, you can easily publish it on your most important channels.
Data — Without proper analytics, creating quality content is much harder. Using the tracking dashboard, you will gain vital information as to how your content is faring across the web. These metrics are crucial to identify strengths, or how you can improve your messaging.

Content marketing is currently one of the hottest topics in the entire business world. Rightfully so. Studies have found that when content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors’. These statistics cause brands everywhere to make room in their budgets for a plan. Therefore, you need to go the extra mile and use the right tools to make your material stand out.

Ever since the first transaction in the history of humankind took place, the goal has always been to stay ahead of the competition. As time goes on, this task gets harder and harder. The name of the game is combining superior intellect with the right tools to get the job done. Use these resources to put your messaging in front of as many eyes as possible.

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